The default Target Audience for Blasts is ZERO Audience Members! Having a default of zero helps prevent anyone from accidentally sending a Blast to the Instance's entire Audience.

When choosing the Target Audience for your Blast, you will see two options: Targeted and Everyone.

Selecting the Targeted button (default) will allow you to target your Blast towards selected Segments, Interests, and Individual Recipients.

PLEASE NOTE: The Targeted option will start your Blast's Target Audience at ZERO.

Selecting the Everyone button will grey out the other fields and will NOT allow you to adjust your Blast's Target Audience.

PLEASE NOTE: The Everyone option will target your Blast to ALL your Audience Members.

If you have any questions at all, don't hesitate to reach out to us at or use the chat bot in the bottom right-hand corner of any page for a quick answer.

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