The headers and the terms (definitions + examples) underneath each header are listed in alphabetical order below:

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The unique number of times a Subscriber clicks on a piece of Content in your Intranet.

EX: If a Subscriber clicks on 3 separate pieces of Content in your Intranet, they will record 3 clicks.

The total number of opportunities your Subscribers had to view your Content across the reporting period inside your Intranet.

Note: An impression does NOT mean that the Subscriber engaged with the Content. It just means that the Content appeared on their screen.

EX: Subscriber “A” is shown 7 pieces of Content inside your Intranet (logging 7 impressions), and Subscriber “B” is shown 9 pieces of Content inside your Intranet (logging 9 impressions). These Subscribers would log 16 impressions.

The number of times a Subscriber opens your Intranet.

Note: Sessions are kept alive by Subscribers continuing to interact with Content. If they do not continue interacting with Content, the Session will expire, and a new Session will start next time they open the Channel.

EX: If I log into the Intranet 2 times in one day, there will be 2 Sessions recorded for that day.

The unique number of times a Subscriber clicks on a piece of Content in the Mobile App.

EX: If a Subscriber clicks on 3 separate pieces of Content in the Mobile App, they will record 3 clicks.

The total number of opportunities your Subscribers had to view your Content across the reporting period inside the Mobile App.

Note: An impression does NOT mean that the Subscriber engaged with the Content. It just means that the Content appeared on their screen.

EX: Subscriber “A” is shown 7 pieces of Content inside the Mobile App (logging 7 impressions), and Subscriber “B” is shown 9 pieces of Content inside the Mobile App (logging 9 impressions). These Subscribers would log 16 impressions.

The number of times a Subscriber opens the Mobile App.

Note: Sessions are kept alive by Subscribers continuing to interact with Content. If they do not continue interacting with Content, the Session will expire, and a new Session will start next time they open the Channel.

EX: If I log into the Mobile App 2 times in one day, there will be 2 Sessions recorded for that day.

The unique number of times a Subscriber clicks on a piece of Content in their News Digest.

EX: If a Subscriber clicks on 3 separate pieces of Content in their News Digest, they will record 3 clicks.

The number of News Digests that were delivered during the reporting period.

The total number of opportunities your Subscribers had to view your Content across the reporting period inside your News Digest.

Note: An impression does NOT mean that the Subscriber engaged with the Content. It just means that the Content appeared on their screen.

EX: Subscriber “A” is shown 7 pieces of Content inside their News Digest (logging 7 impressions), and Subscriber “B” is shown 9 pieces of Content in their News Digest (logging 9 impressions). These Subscribers would log 16 impressions.

Counts ONLY the first time a Subscriber opens a piece of Content in their News Digest.

EX: If I receive my News Digest and I open Content “A” 3 times and Content “B” 4 times, 2 unique opens will be recorded since I opened both pieces of Content.

The unique number of times a Subscriber clicks on a piece of Content inside Teams.

EX: If a Subscriber clicks on 3 separate pieces of Content inside Teams, they will record 3 clicks.

The total number of opportunities your Subscribers had to view your Content across the reporting period inside Teams.

Note: An impression does not mean that the Subscriber engaged with the Content. It just means that the Content appeared on their screen.

EX: Subscriber “A” is shown 7 pieces of Content inside Teams (logging 7 impressions), and Subscriber “B” is shown 9 pieces of Content inside Teams (logging 9 impressions). These Subscribers would log 16 impressions.

The number of times a Subscriber opens Teams.

Note: Sessions are kept alive by Subscribers continuing to interact with Content. If they do not continue interacting with Content, the Session will expire, and a new Session will start next time they open the Channel.

EX: If I log into Teams 2 times in one day, there will be 2 Sessions recorded for that day.

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