These terms (definitions + examples) are listed in alphabetical order below:

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The number of Subscribers who have been sent a piece of Content.

Audience Reach % = (Audience Reach / Delivers) * 100.

EX: The News Digest (with this piece of Content) is delivered to 150 Subscribers and 90 of those Subscribers open the News Digest. Based on these numbers, the Audience reach is 90. This means the News Digest reached 60% of the Audience.

The rate your Subscribers are clicking on the Content that is presented to them.

Content Click Rate = (Total Unique Clicks / Total Impressions) * 100.

EX: If 10 pieces of Content appear on my screen (impressions) and I click on 3 separate pieces of Content (unique clicks), my Content click rate is 30%.

The unique number of times a Subscriber clicks on a piece of Content.

EX: If a Subscriber clicks on 3 separate pieces of Content in their News Digest, they will record 3 clicks.

The total number of opportunities your Subscribers had to view your Content across the reporting period.

Note: An impression does NOT mean that the Subscriber engaged with the Content. It just means that the Content appeared on their screen.

EX: Subscriber “A” is shown 7 pieces of Content inside their News Digest (logging 7 impressions), and Subscriber “B” is shown 9 pieces of Content in their News Digest (logging 9 impressions). These Subscribers would log 16 impressions.

To go back to the Insights glossary, click this link.

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