These terms (definitions + examples) are listed in alphabetical order below:

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The number of Unique Subscribers who have had the opportunity to log an impression through all available channels.

Aggregate Audience Reach % = (Audience Reach / Delivers) * 100.

EX: A piece of Content is delivered to 150 Subscribers and 90 of those Subscribers open the News Digest. The Audience reach is 90. The Aggregate Audience Reach % is 60%.

The rate your Subscribers are clicking on the Content that is presented to them.

Content Click Rate = (Total Unique Clicks / Total Impressions) * 100.

EX: If 10 pieces of Content appear on my screen (impressions) and I click on 3 separate pieces of Content (unique clicks), my Content click rate is 30%.

The unique number of times a Subscriber clicks on a piece of Content.

EX: If a Subscriber clicks on 3 separate pieces of Content in their News Digest, they will record 3 clicks.

The total number of opportunities your Subscribers had to view your Content through all available channels.

Note: An impression does not mean that the Subscriber engaged with the Content. It just means that the Content appeared on their screen.

EX: Subscriber “A” is shown a piece of Content inside their News Digest, and Subscriber “B” is shown the same piece of Content in their News Digest and when they visited the Content Archive. The total count of Impressions is 3.

To go back to the Insights glossary, click this link.

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