All Collections
Blasts
Blast Basics
Blast Audience Overview
Blast Audience Overview

Target, Segments, Interests, Individual Recipients, Send to Everyone, Blast Editor, Audience Section, Builder

Maria Steinberg avatar
Written by Maria Steinberg
Updated over a week ago

In order to starting sending your Blast, you will need to select the Target Audience from the Audience section of the Blast editor.

Inside the Audience section, you can select to send to Everyone or a Targeted Audience.

Everyone

Selecting the Everyone button, your Blast's Audience will be sent to ALL Subscribers. You will not be able to edit the targeted Segments, Interests, or Individual Recipients if you select Everyone.

If Everyone is not available as an option, this has been disabled by your team admins. If you require the option to send to everyone, discuss with your team leadership about enabling the option to Send to Everyone.


Targeted

With the Targeted button, you will be able to user the Audience Builder to target Segments and Interests, as well as add Individual Recipients.

Audience Builder

Segments

To select Segments to target, click the appropriate Access Permissions tab matching the Segments you're looking to use. The Access Permissions options include:

  • My Segments

  • Shared with Me

  • Global

If you have a lot of Segments across your team, you can type search to narrow your results based on the Name of the Segment or the Name of the Segment Creator. If you search while in one Access Permissions tab and the results aren't showing for you, try another tab to see options under that section.

When viewing results, you'll see Segment Name, Segment Creator, Created Date, Access Permissions, and Audience Count.

Click Add to the right of the Segment Name to add it to the Target Audience.


drop-down arrow under Target by Segment and search for the Segment you want to target. Then, click on the Segment name in the drop-down list to add the Subscribers in this Segment to your Blast’s Target Audience.

Please Note: There's no worry about overlap between the Segments, it will only send one copy to each Subscriber.

Target by Interest

The Organization Category Interests you select will add Subscribers that have interest in those Categories to your Blast's Target Audience.

To select interests to target, click the drop-down arrow under Target by Interest and search for the Categories of interest you want to target. Then, click on the Category name from the drop-down list to add Subscribers with interest in that Category to your Blast’s Target Audience.

Match

After selecting the Segments and Interests to target, you will have the option to choose Any (default) or All under the Target Audience panel next to Interests.

For a review of the difference between these options, please review: Target Audience Any vs. All

Target Audience

The Target Audience panel on the right of the Audience Builder provides a total count of Subscribers who will receive the Blast, paired with a percentage of your current audience total currently targeted.

You'll also see a list of Segments which have been added, and any Interests.

If the count of Subscribers under Segments and the total count above don't match or meet your expectations, there are a couple reasons this may occur:

  1. Overlapping Subscribers. A Subscriber is included in multiple Segments, so they will be listed under each Segment, but only sent 1 Blast.

  2. Bounced Subscribers. Bounced Subscribers are still listed in the Segment total, but will not be sent a Blast.
    For more information, please review: Bounced Overview

Individual Recipients

You can add up to 10 Individual Recipients to your Blast's Target Audience.

To add individual email addresses, click + New Recipient to search for the Subscriber by typing their email address. When you see the email, select it from the list to add that Individual Recipient to your Blast's Target Audience.

Review the Target Audience List

In the Target Audience box, you will see the number of Subscribers your Blast will be sent to. Simple click on the Target Audience box, and it will open an Audience Preview window.

In Audience Preview you are able to review the Target Audience list and even search for specific subscribers via name and email address to ensure you've targeted the correct Subscribers.

Once you finish targeting your Audience, check out this article to see how to schedule or send your Blast.


If you have any questions at all, please don't hesitate to reach out to us at support@cerkl.com or use the support Chat toward the bottom right-hand corner of any cerkl.com page.


Did this answer your question?