Here's how Open Rates are calculated:

In case you were wondering about what exactly are unique opens and delivered emails, here you go:

  • Unique opens: Number of Audience Members that opened the email.
  • Delivered emails: Number of Audience Members that the email was sent to.

If you have any questions at all, don't hesitate to reach out to us at! Or use the help bot in the bottom right-hand corner of any Cerkl page for a quick answer.

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