Here's how Open Rates are calculated:
In case you were wondering about what exactly are unique opens and delivered emails, here you go:
- Unique opens: Number of Audience Members that opened the email.
- Delivered emails: Number of Audience Members that the email was sent to.
If you have any questions at all, don't hesitate to reach out to us at firstname.lastname@example.org! Or use the help bot in the bottom right-hand corner of any Cerkl page for a quick answer.