Here's how Open Rates are calculated:

In case you were wondering about what exactly are unique opens and delivered emails, here you go:

  • Unique opens: Number of Audience Members that opened the email.
  • Delivered emails: Number of Audience Members that the email was sent to.

If you have any questions at all, don't hesitate to reach out to us at support@cerkl.com! Or use the help bot in the bottom right-hand corner of any Cerkl page for a quick answer.

Did this answer your question?