With Cerkl, your organization can choose between three newsletter styles: "Just the Headlines," "Headlines Plus," and "Traditional." Also, your subscribers can individually select which newsletter style they wish to receive.
To view your newsletter options, go to Settings > Automated Email > Default.
"Traditional" style is a mix of pictures, headlines, and the summaries of articles fashioned in a "Z" formation down the email. All of us humans read naturally in that formation, so it's very popular among audiences.