We've recently added a feature that allows our machine learning software to indicate the relevancy of each individual piece of content being delivered to you and your audience members. How cool is that?
We bring the personalization you've become accustomed to with Amazon and Netflix directly to your automated email newsletter. With Netflix specifically, you might have noticed that you are given a "% match" - the higher the percentage, the more likely you are to enjoy the show or movie.
Cerkl has software with the same machine learning abilities! Each story is given a "% match" based on subscribers' past behavior and interests - meaning some stories are more relevant to them than others.
There are various levels of relevancy for posts in a Cerkl newsletter, as seen below:
- 0-24% - no relevancy rating
- 25-49% - light gray
- 50-69% - dark gray
- 70-89% - blue
- 90+% - green
Content that is marked as "Trending" has gained more traction with your audience than other stories. In other words, the content has received a lot of attention!