Aptly - Our website plugin that takes your site's content and suggests stories that personally interest your subscribers based on their interaction with your site and newsletter.
Audience Reach- This is defined as the total number of onboarded subscribers who have indicated interest in that category. It is the total number of subscribers who will receive this specific content.
Audience Snapshot - This section helps you dive deeper into your audience engagement, giving you the total audience, % personalized, subscribed, unsubscribed, & engagement scores.
Author - This person has access to create content in Cerkl. If your Show Authors setting (Settings > General > Other Settings) is set to on, this privilege will also show the administrator as an “Author” in your newsletter.
Auto Adjust Frequency - Turning this on will allow Cerkl to automatically adjust your delivery period if there hasn’t been much content created in several months.
Automated Newsletter Deliveries - This is the schedule of your automated newsletter deliveries.
Automated Newsletter Metrics - This shows your delivery & engagement metrics for your automated newsletters including delivers, sends, opens, & clicks.
Blocked Subscribers - Subscribers that you have blocked from receiving your awesome organizational content.
Bounced Email Addresses - This is a list of subscribers whose servers rejected (or bounced) and email delivery from you.
Branding - The images and colors associated with your organization’s brand.
Categories - What does your content mostly revolve around? These categories will make it easier to identify the goals of your organization!
Category Opportunities - These are the categories that your subscribers are interested in or content they’re consuming faster than you’re producing.
Colors - Your organization’s branding colors that are reppin’ in all of your newsletters!
Content Archive - Where all of your content is stored.
Content Opportunities - These are topics your audience loves, yet lately you’ haven’t been creating as much content about them lately.
Content Manager - A single location where you can access, plan, control, and manage all of your individual content pieces.
Content Source - A source of your social media that is directly pulled into your content archive, making it available to be sent in newsletters.
Cover Photo - This will be the header of your Content Archive.
Delivery Days - This shows the specific dates that your newsletters are being sent.
Delivery Format - This shows what style your newsletters are sent as.
Delivery Interval - This shows how often your newsletters are being sent.
Delivery Times - This shows the timeof when your newsletters are being sent.
Display Percent Match - Just like on Netflix, we want to display to your subscribers the exact % that they match with based off of things that they have had previous interest in.
Editor - This level has access to create, edit, and approve content in Cerkl.
Email Campaign Metrics - This section shows the delivery & engagement metrics for your one-off email campaigns.
Email Cover Photo - This is the header your subscribers will see at the top of your newsletters, it’s a good way to leave a positive first impression.
Engagement History - This is your organizational engagement score, open rate, and click-through rate over time.
Event - A story about your organization’s next upcoming event!
Event Settings - You can give more specific details about your event such as: Where is it located? What time is it at? What is the date of your event?
General Information Email Address - The Email Address your organization uses for your main form of contact for your subscribers.
Headlines Only - In this newsletter style, the email includes a straight list of just headlines. This is most popular with a millennial-oriented audience, who are focused more on the topic than the content.
Headlines Plus - This newsletter style includes a list of headlines with titles and summaries. This adds that extra touch of personalization for your subscriber and is our most popular option.
Image Placeholders - These images will be used for any stories without an image. Try to upload a few because they will be randomly assigned!
Individual Content Metrics - This shows delivery and engagement metrics for your organizational content including stories, needs, events, and links.
Individual Subscriber Metrics - This is the overview of your audience preferences and their engagement with your automated newsletters.
Less Engaged Subscribers - These are your subscribers that have decreased engagement with your automated newsletters.
Live Mode - In this mode, your newsletters will be sent straight to your audience.
Minimum Content - The minimum amount of content needed in order for a newsletter to be sent out to subscribers.
Moderatee - Anyone who can create content but cannot approve content - any content they create must be approved before being made available to your audience.
Moderating Content - Instead of having a content source pulled in automatically, this sends new content to your Queue for approval!
Moderator - This admin receives a notification that content is ready to approve - they can approve and edit content.
More Engaged Subscribers - These are your subscribers that have increased engagement with your automated newsletters.
Most Popular Categories - These are categories that are most engaging to your audience based on their explicit interests.
Most Popular Topics - This shows you the most popular topics from your content.
Need - A story used if your organization needs any extra help from your subscribers. This is most commonly used for requesting volunteers or extra supplies for an upcoming event.
Need Settings - This elaborates a little more on the specific details for your Need. For example: What doyou need? How much of it? When you need it by?
Organization Abbreviation - An acronym or shortened version of your organization’s name.
Organization Description - Who is your organization and what are you all about?
Overall Audience Engagement - This is your organizational engagement metrics vs. the national average, industry standards, & similarly-sized organizations.
Owner - This guy/gal has access to all of your Cerkl settings (and can make changes to them). They can create, edit, and approve content on Cerkl, as well as being able to invite and remove other administrators.
Pin Content - This story will be sent out to every one of your subscribers’ emails.
Post / Story - Your awesome piece of content created in Cerkl.
Private Cerkl - Means your Cerkl account cannot be found through a search on the web and no one can access your content unless they are already subscribed to your account. Pro Tip: If you are using Cerkl for internal communications, or a group of audience members that are subscription based, you might want to turn this feature on!
Profile Image - We use your profile image across your entire Cerkl. A good way to choose this photo is by picking one that you would consider using for a Facebook or Twitter bio pic.
Projected Automated Newsletter Deliveries - This is the number of automated newsletters projected to be delivered in the next 30 days.
Public Cerkl - The public can find your Cerkl after a quick Google search. This also allows outside constituents to be able to opt-in to your Cerkl powered newsletter.
Publish Dates - Dates in which you’d like a piece of content to be available for delivery in any given newsletter. Pro Tip: If an article is no longer relevant after the first of the year (i.e. new data, statistics or updates are available) you might want to put a publish until date of January 1st. This will ensure that the article is no longer included in a given newsletter send or lives on the Content Archive page after January 1st.
Queue - Your Queue holds onto your stories when you moderate a content source or create a draft or publish an article in the future. You can decide to either approve, edit or delete stories.
‘Reply To’ Email Address - The Email Address your subscribers would reply to. This needs to be a valid email address that an admin can access.
‘Reply To’ Name - The name your subscribers see when they receive newsletters.
Resend Onboarding / Welcome Email - This resends the Onboarding/Welcome Email to your subscribers who haven’t personalized their preferences! Pro Tip: If your % personalized rate is low, you might want to think about resending your on-boarding email once a quarter.
Segment - A specific group of your subscribers that you can send specific messages to without having to create a completely separate newsletter just for them.
‘Send From’ Email Address - Usually your General Information Email Address.
Skip National Holidays - Turning this on will prevent your newsletter from sending on National Holidays, days where subscribers don’t typically look at their emails anyways. Here's an article that goes into more detail!
Social App Links - The links to all of your great social media accounts, examples include: Facebook, YouTube , Twitter, etc. Icons for each social app you include will appear at the bottom of every newsletter as well as your Content Archive, where your audience can now click on the specific social icon and be directed to your social accounts.
Story Image - Will automatically be associated with a specific story in your newsletter. This image will also be associated with the specific article when placed on your Content Archive.
Story Summary - A couple sentences that will appear in the newsletter associated with a given article. If you have not specified a specific Story Summary, our system will automatically pull the first few sentences from the article itself!
Subscriber Opt-Outs - This shows your subscribers who have chosen to no longer receive your content via automated newsletters or email campaigns.
Subscriber Plugin - A plugin to your website which provides a quick and easy way for people to subscribe to your Cerkl powered newsletter. You have the option to embed this code on your website or have the popup float, gathering your audience's attention. Design the plugin how you see fit and the pass along the code from the Get Code button to your webmaster or IT team!
Test Mode - Your newsletters are only sent to administrators, it’s just not quite ready for your audience.
Traditional - This newsletter style is a mix of pictures, headlines, and the summaries of articles fashioned in a "Z" formation down the email. If you’re looking for an original printed newsletter vibe, this is the format you’re looking for.
Type of Organization - What type of organization are you? Are you a non-profit, college or university, library, etc.?
Welcome Email - The email sent to your subscribers which invites them to personalize their interests and settings.
Year Started / Founded - The year your wonderful organization was founded.
Your Website - A link to your organization’s website. An icon will appear at the bottom of every newsletter as well as your Content Archive, where your audience can be directed to your website's URL.