In your Cerkl's Insights page, the % personalization component is based on the percentage of your audience that has completed the onboarding process and has explicitly picked categories of interest. 

Having a higher "% Personalized" number is best because as your audience receives more personalized content, they'll become more engaged with your organization!

This organization (above) has a fantastic personalization score.  

Learn how to raise your personalization score here!

If you have any questions at all, don't hesitate to reach out to us at support@cerkl.com! Or use the help bot in the bottom right hand corner of any cerkl.com page for a quick answer.

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