Access the Content analytics tab by navigating to Insights > Content.
This is where you can keep track of how your individual pieces of content are doing. Are the articles with placeholder images doing better than others? Are the customized subject lines impacting the engagement score of content within those emails? This is where you can start to draw those kinds of Insights.
More of a visual learner? Watch the video below on Insights Content tab.
Ready to learn how to create better content?