Derived from a series of algorithms, your engagement score is a single number that represents the aggregate of multiple pieces of data about your organization / audience interactions. We measure the number of newsletters sent, opened, and clicked through - so as you post more engaging content, we track it and report it back to you. The closer to 100, the more engaged your organization is with your subscribers!
Want to increase your engagement score? Posting content that receives a lot of opens and clicks will do just that!
Learn more here.