The Audience Import Utility is designed for organizations which use SFTP Audience file uploads. When first setting up Audience file uploads with your Implementation Project manager or Customer Success Manager, this utility allows you to Create a New File Map, as well as review your already mapped files, report log, and adjust settings.

If your organization already has files mapped, the utility will present you with a list of the currently mapped files in the order of priority.

Here you can see the following:

Clicking this button will open a modal where you can choose a new processing order. To re-order your files, click the 6 dots and drag and drop the files into the correct order.

Please Note: When the files are sent to Cerkl Broadcast, we will process them in the order that they are assigned. The hierarchy determines which pieces of data are used when there is a conflict. This means that file #1 is the ULTIMATE SOURCE OF TRUTH.

Here you can update your file name. File Names to be an exact match to the file name on the SFTP server. This is case sensitive.

File naming best practices:

Clicking this will open a modal where you can see the following:

Clicking this will open a modal where you can delete your mapped file.

Please Note: This is a permanent action that cannot be undone. You need to type “DELETE” into the field in order to delete it.

Here you can see a per-day report of the successes and failures of your file processing. Report logs can be viewed up to the past 90 days. You can click on a day on the calendar on the left side of the screen to see that day’s processing report.

Please Note: When all of the files are not present, you will need to send us the missing files before the NEXT processing time.

Please Note: If the number of individuals that would have been unsubscribed is above the Unsubscribe Threshold established in Settings, we will process the file but SKIP THE UNSUBSCRIBE STEP. If you were intending to unsubscribe that many Subscribers, you will need to update your Unsubscribe Threshold percentage and they will be unsubscribed the next time your files process. The threshold percent needs to be higher than the percent that you want to unsubscribe to achieve this.

Please Note: Ordering files is how you determine where conflicts will be resolved. Blanks are ignored and will look for the next file with that data.

Example Outcome: (Each row is a different day’s outcome)

File Report Conflict Example:

Note: In the Conflict Report, “Attribute” will use Broadcast’s Attribute names.

Please Note: If you send us “Segment JSON” from multiple systems, they are additive and will be an exception to conflicts.

Here you can set processing time, email notification settings, and an unsubscribe threshold.

Clicking Select Time will open a modal where you can choose a processing time and time zone.

Please Note: All of your files need to be sent to us PRIOR to your processing time. If we do not have all of your files when your processing time starts, we will skype them completely that day.

Processing Time Toggle:

Please Note: If you change the file processing time to later in the day after their files have already been processed, it will NOT run again until the next calendar day.

You can choose who should receive daily file processing reports via email. To update this list, Click Edit Recipients.

Note: Team Members are the only individuals who are eligible to be added as recipients. Admins are locked by default in this list so that they will always get these email notifications.

Here you can choose the percentage of your audience that Broadcast can safely remove if your files tell us to.

If you have any questions at all, please don't hesitate to reach out to us at support@cerkl.com or use the support Chat toward the bottom right-hand corner of any cerkl.com page.
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