Audience, Metrics, Performance, Individual, Blast History
For a full view of a specific Audience Member's Blast metrics, navigate to Insights > Blasts > Audience, then click the name of the Subscriber.
Subscriber Details
This page includes a review of the Subscriber name and Email address. For more details, click the Subscriber Details button to review their full profile.
Filter
Filters on this page apply to activity in Blasts on the Metrics and Performance Tabs.
Date Filter
The Date Filter is based on when subscriber engagement occurred. Most reporting data is available for up to 18 months from the current date.
+Filter
Regardless of the columns enabled on your table, these are the +Filter options you will see:
Campaigns: Campaigns assigned to Content pieces.
Content Creator: The creator of the Content pieces.
Priority: The posting priority of the Content pieces.
Content Type: The type of Content piece.
Authors: The author of the Content pieces.
Source: The title of the source for Content that came in from an RSS feed.
Audience Key Metrics
Total Sessions: The total number of unique starts to engagement initiated by this Subscriber through any Broadcast Channel.
Total Impressions: The total number of views from this Subscriber on Content delivered via any Broadcast Channel.
Total Clicks: The total number of clicks for this Subscriber on Content delivered via any Broadcast Channel.
Metrics Tab
Data Columns
The Metrics Table first row is a Summary Row, providing either a sum of the columns beneath.
In the table, you will see the following by default.
Data | Details Included |
Posts | Displays the Story image, the Post Name, the Publish date and Status. |
Last Activity | Date of last impression or click. |
Total Impressions | Total number of times a piece of Content is shown to an Audience Member. |
Total Clicks | Total number of times a Subscriber clicked into the Content |
Search
You can search by Post Name.
Sort
When enabled on the table, all of the following columns are sortable: Posts (Name), Last Activity, Total Impressions, Total Clicks.
Export
You can export all the columns that you have on your table.
Performance Tab
Content Metrics By Channel
Breakdown donut chart of Channel engagement by Total Sessions, Total Impressions, or Total Clicks.
Metric Selection Drop-down
Allows you to choose which metric you want to see:
Total Sessions
Total Impressions
Total Clicks
⋮ Ellipse
Download PNG: Downloads the graph image to your computer, with the block title as the image name.
Content Activity
Breakdown area chart of Content Activity by Total Sessions, Total Impressions, or Total Clicks.
Metric Selection Drop-down
Allows you to choose which metric you want to see:
Total Sessions
Total Impressions
Total Clicks
⋮ Ellipse
Download PNG: Downloads the graph image to your computer, with the block title as the image name.
Content Activity Log
Displays a count of the Subscriber's Total Sessions, Total Impressions, and Total Clicks broken down by day and hour. Note: This heat map is limited to the first 7 days after send. Display is based on your web browser time zone.
Metric Selection Drop-down
Allows you to choose which metric you want to see:
Total Sessions
Total Impressions
Total Clicks
⋮ Ellipse
Download PNG: Downloads the graph image to your computer, with the block title as the image name.
If you have any questions at all, please don't hesitate to reach out to us at support@cerkl.com or use the support Chat toward the bottom right-hand corner of any cerkl.com page.