To see more in-depth metrics for Content, click on the title of the Content to open a new metrics page.
Content Summary
The specific Content Metrics page starts with a review of the Content. You'll see the story image, title, author, and publish dates and status.
You can also click 
to open the Content in a new tab, and click Content Details to review additional details like Campaigns, Categories, and Targeted Segments.
Content Key Metrics
Audience Reach: The number of unique Subscribers who had at least one Impression recorded for this piece of Content.
Total Impressions: The total number of times Content was shown to your Subscribers on any Channel.
Total Clicks: The total number of unique times Content was clicked within any Channel.
Audience Tab
The Audience Table first row is a Summary Row, providing either a sum of the columns beneath, or an average (rate %) based on the Impression and Click totals.
In the table, you will see the following:
Data Columns
Data | Details Included |
Audience Member | The name and email address of the Audience Member. |
Total Impressions | The number of times an Audience Member had an opportunity to engage with the Conent. |
Total Clicks | The number of clicks performed by the Audience Member. |
Click Rate | The Percentage of Impressions that resulted in a click on a piece of Content in your Channels. |
If an Audience Member has unsubscribed, they will display in an anonymous state. They will display with “Unsubscribed User” as their name. You cannot click into anonymous users for more details.
Search
You can search by Audience Member First Name, Last Name, or Email
Sort
When enabled on the table, all of the following columns are sortable: Audience Member (Name), Total Impressions, Total Clicks, Click Rate
Export
You can export all the columns that you have on your table.
Performance Tab
Within this tab, you will see the below blocks below for the specific Content:
Content Metrics by Channel
Displays a breakdown of Sessions, Impressions, and Clicks in each Channel.
Metric Selection Drop-down
Allows you to choose which metric you want to see:
Total Sessions
Total Impressions
Total Clicks
⋮ Ellipse
Download PNG: Downloads the graph image to your computer, with the block title as the image name.
Content Activity
Displays a breakdown of Sessions, Impressions, and Clicks in each Channel over time.
Metric Selection Drop-down
Allows you to choose which metric you want to see:
Total Sessions
Total Impressions
Total Clicks
⋮ Ellipse
Download PNG: Downloads the graph image to your computer, with the block title as the image name.
If you have any questions at all, please don't hesitate to reach out to us at support@cerkl.com or use the support Chat toward the bottom right-hand corner of any cerkl.com page.