Checking out those bright colors around Open Rate, Click-thru Rate, and Engagement Score on your Insights dashboard? Those are more than what meets the eye - like most things at Cerkl 😉. These colors signify your performance in Cerkl. 

Each metric has a different scale. The colors change based on your performance - with green being the goal and red calling your attention to work on that performance area. 

Here is the scale breakdown by metric: 

If you have any questions at all, don’t hesitate to reach out to us at! Or use the help bot in the bottom right hand corner of any page for a quick answer.

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