Based on your reporting period selected in the top-right corner of the page, your engagement score is a single number (derived from a series of algorithms) that represents the aggregate of multiple pieces of data about your organization / audience interactions. We measure the number of newsletters sent, opened, and clicked through during the timespan selected.

On the other hand, engagement history is a measure of your engagement score over time. Rather than a single number, the history is a trend throughout your Cerkl's lifetime.

They differ! For example, if your engagement score over the Last 4 Weeks is 85, your engagement history might show that Week 1 of the 4-week period scored at 98, Week 2 at 60, Week 3 at 97, and Week 4 at 85. You can take that information and see what happened in Week 2 that caused your engagement to decrease and contrast that to was was so effective in Weeks 1 and 3.

If you have any questions at all, don't hesitate to reach out to us at! Or use the help bot in the bottom right hand corner of any page for a quick answer.

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