Yes - that Watson!
Cerkl uses the computing capability of IBM’s Watson to power automated audience engagement (woah!). You might remember Watson from its historic $1 million Jeopardy! win against champions Ken Jennings and Brad Rutter back in 2011. Since then, IBM’s engineers have been hard at work developing solutions that use Watson’s powerful Artificial Intelligence engine to make data processing simpler and more human.
One of IBM's newest programs uses Watson’s processing power to determine which categories and keywords should be associated with which pieces of content. Cerkl’s auto-tagging is now powered by this unique program! Using tags, Cerkl selects what content your audience wants to see on your website and newsletter and delivers them a personalized experience.