We've recently added a feature that allows our machine learning software to indicate the relevancy of each individual piece of content being delivered to you and your audience members. How cool is that?

"% match"

We bring the personalization you've become accustomed to with Amazon and Netflix directly to your automated email newsletter. With Netflix specifically, you might have noticed that you are given a "% match" - the higher the percentage, the more likely you are to enjoy the show or movie.

Cerkl has software with the same machine learning abilities! Each story is given a "% match" based on subscribers' past behavior and interests - meaning some stories are more relevant to them than others.

There are various levels of relevancy for posts in a Cerkl newsletter, as seen below:

  • 0-24% - no relevancy rating
  • 25-49% - light gray
  • 50-69% - dark gray
  • 70-89% - blue
  • 90+% - green


Content that is marked as "Trending" has gained more traction with your audience than other stories. In other words, the content has received a lot of attention!

If you have any questions at all, don't hesitate to reach out to us at support@cerkl.com! Or use the help bot in the bottom right hand corner of any cerkl.com page for a quick answer.

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