When creating your Custom Dashboards, you might want to take a look at what your audience is interested in receiving more. To add this component, go to Insights, and then either from a New Dashboard or a preexisting Custom Dashboard select Add Component > Category Opportunities. For more info on creating Custom Dashboards check out this help desk article!
Category opportunities are the categories that your subscribers are interested in or content they’re consuming faster than you’re producing. It includes categories preselected by your organization, and those that are not preselected as well.
This component gives you access to see into what your audience is truly interested in.
You can also filter your Category Opportunities to only show Organizational Categories (ignoring those not preselected by your organization), by going to Filter (the yellow funnel) > Limit to Organization Categories